Its name, 401 is the code assigned by Lorenzo Dante Ferro, Master Perfumer to his creation and beyond being a primary number, it revealed itself to us with all of its naturalness, much like its perfume…Rich in numerical symbolism, 401 is known in ancient scripts as the equivalent of the Alpha and the Omega, the beginning and the end… and the beginning once more… 401 È Amatrice, is the perfume of rebirth – created for Roberto and Marina Serafini, owners of the oldest perfumery of Amatrice that once stood on the Corso.

401 È Amatrice is a classic Italian accord of citrus notes like Bergamot, Bitter Orange and Lemon with fresh herbaceous notes of Basil, Thyme and Savory combined with the floral accents of Damask Rose and Gardenia. Gradations of the green notes of Tree Moss and Galbanum Resinoid are intertwined with the suggestive accords of precious woods of Vetiver, White Spruce, Atlas Cedar and the spicy shadings of Black Pepper, Juniper and Coriander on a precious background of Amber and Musk…